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Robotaxis Get a Boost from Ride-Hailing Platforms
September 2025

In my November 2024 article, “Robotaxis Accelerate, Ride-Hailing Leaders React”, I reviewed of progress made in the robotaxi space. Ten months ago, there were early signals that ride-hailing platforms were starting to react to the increasing volume of paid robotaxi rides in both the USA and China. This ecosystem has indeed regained significant momentum in the past year or two after a period of doubt and concentration. 

 

As a resident of Silicon Valley since 2017, I have become accustomed to seeing Waymo’s Jaguar iPaces all over in San Francisco where I live — there are about 800 of them now. They are also increasingly visible in Los Angeles where I often visit. Yet, I know how difficult it is for my European fellow citizens to imagine how common they have become and how comfortable, safe, and relaxing it feels riding in one versus taking a typical Uber or Lyft ride.

 

Waymo currently provides over 250k paid rides per week in five U.S. cities and has gained an estimated 20% of the overall ride-hailing market in San Francisco (see below current Jaguar iPace and new Zeekr in San Francisco). The Alphabet subsidiary is a distant leader in the USA, as Zoox and May Mobility are operating a few small-scale pilots. By comparison, China’s leading autonomous ride-hailing platform, Baidu’s Apollo Go, averaged 170k paid rides per week in Q2 2025, operating across a dozen cities where it is essentially challenged by Pony.ai and WeRide. 

 

As operational efficiency builds up, the scope of robotaxi fleets is expanding to more cities and wider operating design domains in existing geographies. Waymo and Apollo Go now operate fleets of approximately 2,000 and 1,000 vehicles respectively as of mid-2025 — Pony.ai has about 500. This poses a serious threat to ride-hailing operators — or rather presents a great opportunity.

 

Until recently, Waymo covered the complete robotaxi scope from the autonomous driving (AD) tech and remote assistance to fleet management, financing, and rider interface. Starting this year in Austin and Atlanta, the company disaggregated its business, narrowing its scope to the AD stack and remote assistance. It shifted (exclusive) distribution to Uber and asset management (financing, clean, charging, maintaining) to Spain-based Avomo. This approach will not only relieve Waymo from the margin dilutive, asset-heavy activities but more importantly enable its business to scale faster. Indeed, Uber delivers about 1,000 times as many rides as Waymo today and operates in 15,000 cities.

 

 

Robotaxi is a Strategic Play for Ride-hailing Platforms

Uber and Lyft both launched in-house AD initiatives — ATG in 2015 and Level 5 in 2017 — as they identified early on the potentially massive impact of the technology on their cost structure. It could unlock significant scaling. But they sold these entities to Aurora and Toyota respectively in 2020 and 2021 as they needed to reach profitability. Now that the robotaxi model is maturing, both ride-hailing operators are hastily partnering to bring these vehicles on their platforms.

 

Waymo rides are currently 30 to 40 percent more expensive than equivalent ones on Uber or Lyft but offer a superior service. Yet I expect significantly cheaper options in the coming years. In 2022, McKinsey anticipated that the use of a pooled robotaxi would cost 40% less than that of a personal vehicle and a fifth of that of human-driven ride-hailing — although still more than public transit.

 

Achieving profitability remains challenging as the costs of vehicle acquisition, fleet management, and remote operations are still significant. The path to sustainable robotaxi operations depends on scaling up fleets, increasing utilization and operational efficiency, and further reducing the capital cost for specific hardware and vehicle customization.

 

Uber and Lyft opened their platforms to robotaxi pilots in the past via partnerships with Motional, May Mobility, and even Waymo. Yet, collaborations like this have multiplied since mid-2023 and really accelerated in mid-2024. Uber has partnered with Waymo for the USA, Baidu for outside the U.S. and China, WeRide and Pony.ai for the Middle East, Momenta for Europe, Wayve for the UK, Volkswagen’s MOIA for Los Angeles, May Mobility for the USA, Nuro (and Lucid) for global deployment, and more. Lyft has implemented a similar strategy although at a smaller scale. 

 

Ride-hailing firms will increasingly integrate robotaxis in their operations. These vehicles will displace a portion of human-driven ones just like the latter displaced traditional taxis. Robotaxis will likely address the base network load as they are essentially a fixed cost business which requires high utilization. Traditional vehicles will cover load variations, adjusting supply to demand.

 

Early hybrid operations already provide interesting information. Waymo’s first 100 vehicles in Austin completed more trips per day than 99% of Uber’s human-driven ones — keeping in mind that many drivers operate part time on the platform. On a different note, Uber and Lyft have started to decrease bonuses paid to drivers as vehicle supply has increased, resulting in lower hourly pay (-6.9% y.o.y. in San Francisco vs. +1.0% nationwide).

Europe Is the New Battlefield for Autonomous Ride-Hailing Partnerships

Robotaxis have been commercially deployed solely in the U.S. and China to date. However, new initiatives are well under way for similar deployments in Europe, the Middle East, and Japan, as tech developers and local authorities are showing increasing interest.

 

It is noteworthy that Chinese companies play an oversized role in these new initiatives, particularly in the former two regions. Whereas several companies focusing on Level 4 autonomy exist in both the U.S. and China, there is only one in Europe (Wayve), one in Japan (Tier IV), and none in the Middle East — considering entities with significant funding. Other companies — particularly Chinese ones — are filling the gaps.

 

Pony.ai was the first to launch an initiative in Europe, partnering with the Grand Duchy of Luxembourg and a local mobility provider in 2024 — the company now has a testing permit. Uber has since partnered not only with Wayve, the only local player, to deploy in the UK, but also with Momenta, planning early deployment (with safety operators) in Europe in 2026. This summer, Lyft signed a partnership with Apollo Go to deploy the latter’s Gen6 RT6 AVs in Germany and the UK in 2026, leveraging FreeNow acquired from BMW and Mercedes-Benz last April. In addition, Renault and WeRide are collaborating to introduce a Level 4 minibus.

 

Surprisingly, Waymo has remained on the sideline for now — they expressed interest in the past, placing a high bar for the financial commitment required from potential partners. Conversely, it is surprising that Bolt, a major Estonia-based shared mobility operator with operations in 50 countries, has not announced any major partnerships in this space. They only communicated so far about a development project with a local university in 2020.

 

The launch of autonomous ride-hailing operations at scale may prove difficult due to regulations. However, the significant number of projects will likely exert pressure on regulators to make it possible for deployments in Europe to catch up. However, it may be too late for major tech providers to emerge except for Wayve which benefited from $1 billion investment in 2024.

 

Lastly, public transit plays a significant role in Europe thanks to well-developed networks and general policies towards shared mobility. The continent also features strong mobility operators — private one such as Keolis, Transdev, and Arriva as well as public ones — that deliver efficient service around the world. Autonomous ride-hailing and private and public operators should leverage each other’s strengths to enhance overall service quality, reduce congestion, offer more equitable access to mobility, and make mobility safer and more sustainable.

 

In conclusion, I expect robotaxis to operate commercially in 20 to 30 cities in the U.S., 30 to 50 in China, and a handful in Europe by 2030. There may also be a few autonomous shuttles (i.e., fixed routes) deployments, essentially in Europe. Whereas I expect a large share of the fleet to operate on the Uber or Lyft platforms in the U.S., I anticipate Baidu, Pony.ai, WeRide will continue to operate themselves, disrupting Didi.

Marc Amblard

Managing Director, Orsay Consulting

© 2025 by Orsay Consulting

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